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Fabrik Launches World's Most Eco-Friendly External Drive |
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Made from sustainable bamboo and recycled aluminum, the Fabrik SimpleTech [re]drive is the world's most energy-efficient, resource-conscious storage drive available. The drive features a fast Turbo USB 2.0 interface and, with its Energy Star adapter and fanless cooling system, this drive delivers performance and a total power savings equal up to 90 percent compared to traditional drives. Plus the 500GB drive sports a 100 percent recyclable package containing just the essentials to reduce overall waste. (PRNewsFoto/Fabrik)
SAN MATEO AND SANTA ANA, CA UNITED STATES
New SimpleTech [re]drive with Turbo USB 2.0 Provides Consumers with an
Energy-Efficient, Fast, Reliable and More Sustainable Alternative for
Storing and Protecting Digital Files
Bump
up your green meter with Fabrik's (http://www.fabrik.com) new SimpleTech
[re]drive(TM), the world's most energy-efficient, resource-conscious, Turbo
USB 2.0 external storage and backup drive. From its sustainable bamboo and
recyclable aluminum enclosure, to its packaging and Energy Star(R) power
adaptor, the SimpleTech [re]drive helps make the world a little greener
while storing and protecting your data. With Turbo USB 2.0, which delivers
up to 25 percent faster performance than USB 2.0, the [re]drive is speedy
and reliable with plug n' play simplicity for both Mac and PC users. To
help you steer clear of life's little digital disasters, the SimpleTech
[re]drive's automated backup software saves copies of your stuff on the
drive, and on encrypted, secure servers using Fabrik Ultimate Backup
(http://www.FabrikUltimateBackup.com) for ultimate online backup
protection.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080728/AQM520)
"Many consumers are concerned with helping solve the most important
environmental issue of our time - protecting our planet from the threats of
climate change," said Matt McRae, vice president of marketing at Fabrik.
"At Fabrik, we're making an effort to support the environment, while
adapting our products to better meet consumer needs and interests. We know
we have a lot more work to do across the board as a company, but we're
committed to change and hope we'll make a small dent in improving the
environment -- through our products, services, partner choices and company
best practices."
[re]think
Blazing a path of innovation in making the products more sustainable,
the new SimpleTech [re]drive is the most eco-friendly alternative on the
market when compared to standard external hard drives. Renewable and
recyclable materials are used in every aspect of the product where
plausible and economically possible. For instance, it's designed using
bamboo, which is incredibly strong (16 percent harder than maple) and is
one the earth's most sustainable, environmentally-friendly natural
resources. The bamboo is naturally grown local to Fabrik's manufacturing
facility so the material is not transported over long distances.
A thick aluminum casing is used not only for durability, but because
it's the most recycled metal on the planet. It also acts as a heat sink,
cooling the drive without the use of a fan, saving additional energy and
noise. Add to that a low-power internal hard drive, an Energy Star power
adapter, and a feature that automatically powers the drive on and off with
your computer, and you've got a storage and backup solution that keeps your
grid demands to a minimum. Total power savings could equal up to 90 percent
when compared to traditional external drives* or the equivalent of reducing
approximately 475 lbs of carbon dioxide emissions over the life of the
drive**.
In addition, the [re]drive's simplified, 100 percent recyclable package
contains just the bare essentials to reduce waste -- there's no extra bags
or inserts, and the backup software and user guide are saved digitally on
the drive. For added convenience, the quick set up guide is printed on the
inside of the box.
As standard industry practice, Fabrik ensures that all of its products
adhere to stringent, regulatory compliance standards such as Grunpunkt,
RoHS and WEEE.
[re]store
The SimpleTech [re]drive is a reliable alternative for protecting
precious data on a Mac or PC. A simple-to-use wizard guides you through a
one-time set up process, where you can easily select what day, time, or
specific files or folders you want protected. For PC users, virus
protection is included to help prevent the transfer of infected files
before the backup occurs. Free updates are continually made available to
provide ongoing protection from the latest viruses. The backup software
also lets you create a disaster recovery CD that can be used to boot your
system in case of system failure, which could save hours of reinstalling
the OS and various applications.
While backing up your digital files to the [re]drive is important,
Fabrik Ultimate Backup provides the ultimate online backup data protection,
so no matter what sort of disaster strikes your external drive or computer
-- a spilled drink, theft, fire, or other natural disaster -- your pics,
flicks and tunes are safe. Each SimpleTech [re]drive comes with 2GB of free
online backup space, or for less than $5 per month you get unlimited
capacity to securely backup all of your important files and media
collections offsite. All online backups are secure, encrypted and most
importantly are unobtrusive; performing incremental backups, so only the
smallest amount of content that has been changed or modified within your
files will be updated. Fabrik Ultimate Backup is also available as a
standalone online backup service.
Fabrik's new SimpleTech [re]drives Turbo USB 2.0 external drives are
available today at many U.S. retail store and online sites. Manufacturer's
suggested retail pricing (MSRP) is $159.99 for 500GB.
Along with the [re]drive, Fabrik also announced today the availability
of the new SimpleTech SimpleDrive and a new 500GB Signature Mini Portable
USB 2.0 Drive. For more information about Fabrik's new products, please
visit http://www.fabrik.com.
About Fabrik, Inc.
Fabrik delivers a blend of online services, software, memory and
storage solutions that help consumers, small businesses and AV
professionals store, access and manage their growing collections of digital
content. The company's online services, http://www.joggle.com and
http://www.FabrikUltimateBackup.com, are marketed directly to consumers
online, and through global channel partnerships. Fabrik's leading storage
brands include SimpleTech and G-Technology. For more information, please
visit http://www.fabrik.com. Fabrik Inc., founded in 2005, is a privately
owned company headquartered in San Mateo with offices in Santa Ana and
Culver City, California.
* Estimated power savings per daily watts. Savings will vary depending on
how long the external drive and/or computer system is left on.
Calculations are based on using a traditional 7200RPM 500GB external
drive running 24/7 at 200 watts/day (10% R/W, 90% idle), compared to
the [re]drive running 5/24 at 19 watts/day (10% R/W, 90% idle) in a
system that sleeps or is turned off.
** Calculations are based on using Spring Light's CO2 Savings formula:
http://www.springlightcfl.com/consumer/energy_savings_calculator.aspx
and the [re]drive running at 5/24 (180 watt savings X 365 days X 5 year
life = 328K watts). The CO2 contribution of 1000 watts is 1.45lbs,
calculating to 328,000w * 1.45lbs/1000w or 475 lbs of CO2 saved.
(C) 2008 -- Fabrik Inc (http://www.fabrik.com). Fabrik, SimpleTech,
Fabrik Ultimate Backup and [re]drive are either trademarks or registered
trademarks of Fabrik, Inc. All other trademarks are properties of their
respective owners.
For purposes of measuring disk drive storage capacity, one gigabyte
(GB) represents one billion bytes and one terabyte (TB) represents one
trillion bytes. The [re]drive and Fabrik Ultimate Backup serve as an
element of an overall backup strategy.
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