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New ASTEROP Data Identifies U.S. Economic Expansion Opportunities Despite Slowing Econo |
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ASTEROP Changes Cumbersome Census Information Into Business Intelligence
Gold
ASTEROP, Inc., a leader in
business intelligence and predictive analytics, today announced the release
of its newest business intelligence dataset, including analysis of consumer
spending trends. ASTEROP's new data, based on an innovative modeling
approach, shows how consumer-facing U.S. businesses of all sizes have
viable expansion opportunities despite a slow economy. It also shows some
surprising consumer consumption trends across the country -- including an
increase in consumption of alcoholic beverages at 18 percent across the
U.S., and an increase in fresh fruit and vegetable consumption at 10
percent across the U.S. At the same time, while categories such as books
and new motorcycles saw a seven and 21 percent decline in demand,
respectively, ASTEROP has identified several categories and major
metropolitan areas that are offering businesses tremendous opportunities.
"Our dataset provides a very unique look at the American consumer. We
are revealing a new landscape where localized demand contradicts
conventional wisdom on consumer spending in recession-like periods," said
Christophe Girardier, ASTEROP's CEO. "Sources such as the U.S. Census
provide a reliable source for macroeconomic trends. However, local
consumption trends aren't necessarily determined by national consumption
trends. ASTEROP uses advanced data modeling approaches to generate the
granular information and identify unknown trends that consumer-facing
businesses need to tailor their strategies to local markets. This
information is critical to retailers, real estate brokers/developers,
marketers and many other businesses that need to understand the true demand
in each category and identify new opportunities in a recessionary economy."
Given the rapid changes in the U.S. economy, current information is
required to accurately pinpoint the right store concept to the right
location, and to plan store closure/renovation plans, marketing programs,
and other merchandizing and product mix strategies. While the subprime
mortgage crisis and continuing rise in oil prices have placed pressure on
the national economy, there are specific metropolitan areas where the
population is not feeling the pinch.
Where in the U.S. do these opportunities exist? What particular
consumer consumption categories show untapped potential? The full ASTEROP
dataset explores approximately 700 categories across the United States each
year. In this release, ASTEROP data shows that several major metropolitan
areas still have a lot of "buzz." This is demonstrated by the substantial
potential for the sale of alcoholic beverages and wine in a surprising
array of locations. ASTEROP has pinpointed the metropolitan areas that
currently consume the most alcoholic beverages as:
1. Washington/Arlington/Alexandria, D.C.-Va.-Md.-W.Va.
2. San Francisco/Oakland/Fremont, Calif.
3. New York/Northern New Jersey/Long Island, N.Y.-N.J.-Pa.
4. Boston/Cambridge/Quincy, Mass.-N.H.
5. Los Angeles/Long Beach/Santa Ana, Calif.
This "buzz" continues with Americans' love for coffee shops. ASTEROP's
new findings show that even as Americans tighten their budgets in some
markets, there are many others where they remain committed to purchasing
caffeinated beverages and morning breakfast pastries from their favorite
coffee shops. However, the most "caffeinated" metropolitan areas might not
be where expected. Coffee shops looking for fertile ground should consider:
1. Oxnard/Thousand Oaks/Ventura, Calif.
2. Riverside/San Bernardino/Ontario, Calif.
3. San Jose/Sunnyvale/Santa Clara, Calif.
4. Anchorage, Alaska
5. Bridgeport/Stamford/Norwalk, Conn.
What does this mean for other food-related categories? In a challenging
economy, many consumers aim to reduce grocery costs by purchasing
lower-priced canned items in lieu of fresh produce. However, contrary to
that trend, the increased interest in healthy eating and natural products
has led to an opportunity in the following metropolitan areas to market
fresh fruits and vegetables. These areas are the top for consumption of
fresh produce:
1. Honolulu, Hawaii
2. San Jose/Sunnyvale/Santa Clara, Calif.
3. Oxnard/Thousand Oaks/Ventura, Calif.
4. Los Angeles/Long Beach/Santa Ana, Calif.
5. San Francisco/Oakland/Fremont, Calif.
Fruits and vegetables are not the only "green" market opportunities.
ASTEROP's new dataset was also able to define the metropolitan areas that
represent the largest markets for lawn/garden/plant purchases. While it may
seem as if consumers are cutting back on outdoor home improvements, the
consumers living in the areas below know that the grass is always greener
in their own back yards and have spent a great deal of money to make them
that way. These areas have the nicest lawns in gardens in the U.S. based on
expenditures in the category:
1. San Jose/Sunnyvale/Santa Clara, Calif.
2. Bridgeport/Stamford/Norwalk, Conn.
3. Oxnard/Thousand Oaks/Ventura, Calif.
4. Washington/Arlington/Alexandria D.C.
5. San Francisco/Oakland/Fremont, Calif.
These sample categories rank market potential by Core Based Statistical
Area (CBSA), but ASTEROP can also provide market potential rankings for
trade areas around shopping centers.
The complete ASTEROP dataset is available through ASTEROP's On-Demand
Solutions located at http://www.asterop.com, or through an annual
subscription to ASTEROP Online, and gives current year and five-year
projections for US demographics and consumer demand at the Census block
group and ZIP code levels. ASTEROP is dramatically changing the practices
and strategies of consumer-facing businesses by illustrating the local
opportunities that still exist in a variety of consumption categories for
retailers, marketers and real estate brokers/developers. Any
consumer-facing business can use ASTEROP's new dataset to identify the
opportunities at hand and carve out success, despite the economic downturn.
About ASTEROP
ASTEROP, Inc. is a leader in advanced technologies offering American
retailers a new approach to business intelligence, predictive analytics and
data modeling. The company has enabled a revolution in the U.S. retail
market through new and more accurate data describing the consumer
socio-economic landscape. With ASTEROP, retailers have a new view of the
consumer and retail landscape -- a view that will help these company's
"rediscover America" and potentially inject billions of revenue dollars to
the U.S. economy.
Founded in 1999, ASTEROP has established itself in the European and
American markets serving companies such as IKEA, Jos. A. Bank, Anchor Blue,
Jones Lang LaSalle, L'Oreal USA, Kingfisher Group, Galeries Lafayette
Group, Intermarche, BNP Paribas, Barclays Bank, and Viacom. For more
information contact us at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
, or call us at 415.227.0300.
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