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Explorer Expands Florida Auto Coverage Options as It Launches New Brand |
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Explorer Insurance
Company, the auto insurance carrier and member company of ICW Group,
announced today a new brand platform based on the value of partnership with
independent insurance agents. As part of its brand rollout, Explorer has
significantly increased its range of auto insurance coverage options that
independent agents can now offer motorists throughout the state of Florida.
Explorer also formally adopted a new look and bold stylized "E" logo
developed for Explorer by the branding and organizational consultancy
BrandCulture Company.
"Explorer has been, is, and always will be committed to providing
independent insurance agents with high-quality, well-priced insurance so
they can offer great coverage and value to their customers," noted Kevin
Prior, President and CEO of ICW Group and President of its Explorer
Insurance Company subsidiary. "We've built the new Explorer brand around
the idea of linking our success to the success of our agents and brokers.
And by increasing available coverage limits and designing our Preferred
program with a great deal of flexibility, we've taken a major step to
advance our agents' growth by enabling them to offer the truly customized
coverage Florida motorists need."
Explorer's brand launch and expansion in Florida brings significant
improvements and new features to serve the individual needs of a wide range
of motorists. Agents can now write policies with Bodily Injury and Property
Damage liability limits of up to $250,000 per person and $500,000 per
covered accident, or a Combined Single Limit of $300,000. In addition to
enhanced ease of use through real-time rate data, the new program offers a
series of available discounts including Good Student, Multi-Car, Renewal,
and even a Homeowner discount -- an unusual feature for a mono-line auto
carrier. Moreover, Comprehensive coverage can now be purchased without
collision, and deductibles can be as low as $100 for those insureds wishing
to absolutely minimize out-of-pocket expenses in the event of a covered
claim. Explorer further offers two new Personal Injury Protection options
and a higher Medical Payment limit of $10,000 as well. Additionally,
Explorer offers customizable coverage options with different rental car
reimbursement and towing coverage amounts that agents can tailor to their
customers' preferences, along with increased underwriting limits across a
broad range of risks.
"At Explorer, we not only value partnership; we fundamentally
understand that our success depends on the success of our agent-partners,"
Mary Boyd, Managing Director of Explorer Insurance added. "We made a
deliberate decision to launch our new Florida offering with the new
Explorer brand to show how we will defy the conventions of the insurance
category with breakthrough simplicity -- in both appearance and practice.
We've built our business and brand around the belief that the guidance of
an experienced agent can really help motorists understand their options and
obtain the right coverage at the best possible price. We're confident that
our new Preferred program offers compelling value to agents and insureds
alike."
In addition to reaffirming its exclusive focus on the independent agent
channel, Explorer has developed a powerful set of tools and services to
support its commitment to help independent agents run their businesses more
effectively and drive future growth and success. The rollout of the new
Explorer brand follows significant investment in technology and predictive
analytics, enabling more precise underwriting and expanded coverage options
across a broad spectrum of motorists. Despite the company's increasingly
sophisticated technology, however, it has never forgotten that insurance is
a people business above all else.
"Working with insurance companies on branding can be quite challenging
because carriers are understandably risk-averse," commented Eric Pinckert,
Managing Director of BrandCulture Company. "Not Explorer. Its unequivocal
promise of profound partnership with independent agents gave us a
tremendous foundation to help build the Explorer brand in alignment with
its business strategy, and to develop a new logo and look that is elegant
and engaging, yet completely unexpected among peer institutions."
About Explorer Insurance Company
Explorer Insurance Company offers private passenger and commercial auto
insurance in California and Florida exclusively through independent agents
and brokers. Explorer is a member company of ICW Group, a group of
multi-line property and casualty insurance carriers who provide workers'
compensation, surety, commercial property, DIC and personal and business
auto insurance. Explorer is headquartered in Santa Clarita, California.
Explorer continues to transform itself into an insurance industry leader
dedicated to meeting the needs of its agents and brokers and the people and
companies they service. More information is available at
http://www.explorer-insurance.com.
Mary Boyd
Managing Director
Explorer Insurance Company
800.788.8984
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